Small Business Success

Over the years, I’ve seen a lot of sales tactics come and go. Trends change. Tools evolve. But some strategies are timeless—and they still work today. Whether you’re promoting your business with postcards, storefront signage, brochures, or promotional giveaways, these sales tips can help you connect more effectively with your audience and turn interest into … Read more

By Bill DeBernardis; Originally published in OCBA Magazine I was reading an article about American businesswoman and investor Barbara Corcoran, the now-famous panelist on the TV show, Shark Tank. She was originally offered a spot on the program but was unceremoniously dropped before the first episode was even filmed. She contacted Mark Burnett, the show’s … Read more