As a small business owner serving the communities of Ocean and Monmouth County for decades, I’ve worked with countless entrepreneurs trying to grow their business. At Atlantic Printing & Design, we don’t just provide high-quality printing and design—we partner with our local clients to help them market and sell more effectively.
And in the world of small business, one truth stands above the rest: sales drive growth. You can have the best service, the strongest team, or the sharpest branding—but unless you’re closing sales, it’s tough to keep the lights on.
Over the years, I’ve seen a lot of sales tactics come and go. Trends change. Tools evolve. But some strategies are timeless—and they still work today. Whether you’re promoting your business with postcards, storefront signage, brochures, or promotional giveaways, these sales tips can help you connect more effectively with your audience and turn interest into action.
Here are seven proven sales tips every small business owner should consider:
1. Know Your Audience
Before you pitch anything, get clear on who you’re selling to. Understand their goals, their pain points, and what drives their decision-making. Whether we’re printing marketing materials for a real estate agent or promotional banners for a new coffee shop, the most successful campaigns are the ones that speak directly to the customer’s needs.
2. Be Authentic
People want to buy from people they trust. That means being real—whether you’re face to face, on the phone, or behind the counter. Know your product, believe in what you offer, and let that confidence show in your conversations.
3. Build Relationships, Not Just Transactions
A quick sale is nice, but repeat customers are the foundation of long-term success. Focus on building lasting relationships through service, follow-up, and value. Our clients who stay consistent with their outreach—sending thank-you notes, direct mail reminders, or personalized gifts—are the ones who keep customers coming back.
4. Understand the Sales Cycle
Sales don’t always happen in one step. There’s a rhythm to it—from attracting a lead to nurturing interest, presenting your offer, and asking for the sale. Understand each step so you can guide people through the process with confidence. We’re happy to help our clients create printed tools—like flyers, booklets, or spec sheets—that support each stage of that journey.
5. Create a Clear Elevator Pitch
Can you explain what your business does and why it matters in under 30 seconds? If not, it’s time to work on your elevator pitch. A clear, memorable summary can open doors, whether you’re networking at a Chamber of Commerce event or handing out business cards printed at our shop.
6. Offer Real Value—Teach Something
Sales isn’t just about pushing products—it’s about showing customers something they didn’t know. When you educate your audience, you build trust and authority. Maybe it’s a how-to brochure, a helpful checklist, or tips on using your service more effectively. We can help you design print materials that deliver real value to your customers.
7. Leverage the Right Tools
There’s a lot of tech out there—use it wisely. From email marketing to CRM software, the right tools can help you track engagement, follow up more effectively, and stay top of mind. And yes, even in today’s digital world, print still plays a powerful role—especially when it’s personalized, well-designed, and targeted to the right audience.
If you’re launching a direct mail campaign, refreshing your signage, or rebranding your business, Atlantic Printing & Design is here to support your growth. We’re more than a print shop—we’re a local partner who understands what it takes to succeed in small business.
If you’re ready to promote your business more effectively and close more sales, stop by one of our locations in Toms River, Manahawkin, or Ocean Township, or give us a call. Let’s talk about how we can help you grow your business—starting with a smart, strategic print plan.
— Bill DeBernardis, Owner, Atlantic Printing & Design